CallZing Case Studies

Strategy 1

Customer Acquisition: Lower your customer acquisition costs. Acquiring new customers is always a priority and is costly. We can help you reach a large number of prospects within hours to facilitate the expansion of your member base. The low cost structure of Voice Broadcasting ensures the lowest cost for a acquiring a new customer.

Pre-call on acquisition focused direct mail and your print adds to increase response.

Stand alone call campaigns to drive general population consumers to your stores.

Drive consumers to your website to apply for credit card.

Stand alone call campaigns to your credit card holders to offer private sales, other benefits, and to announce a new product line.

Strategy 2

Loyalty/Retention: Improve customer loyalty and retention by maintaining a close, personal relationship with your customers. This strategy includes several types of messages that accomplish two main goals: Shows the customer you appreciate their business/loyalty, and provides information which allows them to maximize their relationship with you by taking advantage of features and benefits. We run this strategy in a “Wave Campaign” format which consists of three or more messages.

Goodwill call – Welcome new members, thank them for their business, anniversary messages.

Informational call – alternative methods of bill payment, Rewards program status, time-sensitive information, benefits to shopping online, special offers, updates

Reward call – credit line increases, special offers for long-time customers, additional credit lines for online shopping

Case Studies

Retention/Loyalty: Pre-call on Direct Mail Letters to preferred customers. The client’s goal is to increase anticipation for the letter (direct mail) and to highlight a special discount coupon.
Outcome: The client's results exceeded their expectations. They received a 25% response rate for the group who received the pre-call message compared to the group that did not, which received only 7%. The lift in sales revenue for the promo group was more than 325% higher than historical record

Retention/Customer Loyalty: Pre-call on direct mail catalog. The client’s goal was to contact current customers to increase anticipation for the catalog and highlight a special discount that would allow them to save additional money.
Outcome: The pre-call message increased the historical average order from $66.00 to $133.00. This represented an increase of their average catalog order of over 50%, thus providing a much higher ROI at a fraction of the cost.

Strategy 3

Cross-sell/Up-sell: Target your company’s leading customer base and provide that customer niche with information regarding product & service upgrades, added value tips and other offers specific to their needs.

Credit insurance
Credit line increases
Additional credit card offers
Travel services
Awards programs

Strategy 4

Account Management: Use task related messages to move your customers along in a process that ensures highest customer return and smooth business transactions. This increases consumer knowledge of the tools you provide and lowers costs or missed opportunities resulting from delays in critical processes.

Activation of credit card.
Documentation return to accept credit limit increase.
Bill payment reminder.
Drive to web for customer transactions.

“Voice Broadcasting delivers a higher response rate than
direct mail with the speed and low-cost advantage of e-mail...
all this combined with the warmth of a personal call.”